YouTube remains the dominant platform for creators to monetize their content effectively, with a long-standing partnership model promising significant revenue shares. In 2023, U.S. creators are projected to earn over $15 billion from social media, highlighting the importance of monetization strategies for creators. Despite creators favoring YouTube, brands tend to align with platforms like Instagram or TikTok for partnerships. This discrepancy emphasizes the need for creators to diversify their income sources, as they build their brands on platforms that can change policies or monetization structures without warning.
YouTube has long been known as the king of creator monetization, with its well established YouTube Partner Program (YPP) that launched back in May 2007.
If you asked 10 creators what platform they prefer for monetizing outside of brand partnerships, you'd probably get at least nine saying YouTube.
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