A survey of 283 marketing professionals highlights the rapid adoption of generative AI across various teams, revealing both familiar patterns and significant shifts in responsibilities. Each team has a unique approach to generative AI, with marketing management focusing on data integration and dashboards, while marketing communication emphasizes content creation and social engagement. Sales teams leverage AI for personalization and CRM support, indicating a growing overlap with marketing roles. As generative AI democratizes expert capabilities, traditional boundaries are being tested, leading to new opportunities in the marketing landscape.
Marketing professionals are increasingly integrating generative AI into their daily workflows, reshaping roles, tools, and skill requirements across different teams.
The survey indicates distinct generative AI usage signatures across marketing management, communication, and sales, revealing unique opportunities for growth and collaboration.
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