Warner Bros. Discovery's new ad presidents, Ryan Gould and Bobby Voltaggio, are reshaping the ad sales strategy by appointing a new leadership team ahead of the TV upfront. Their intention is to innovate and enhance client relationships in a fast-paced ad market. The restructuring aims to simplify the company's sales approach and integrate agency-focused changes, creating streamlined operations for ad initiatives. New leaders were appointed for various key roles, targeting improved collaboration and revenue generation across the company's ad inventory, including sports and digital platforms.
In the memo, the pair noted that the company needs to "fundamentally change" how it services clients and partners amid an accelerating ad market.
This restructuring is a further continuation of the company's 2023 ad sales changes, which were agency-focused, creating a single point of contact across WBD inventory.
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