Adalytics' investigation reveals significant issues regarding governmental agencies like the Navy and FBI advertising on sanctioned sites, raising serious concerns for client relationships.
Research by Kroger Precision Marketing questions the effectiveness of the attention metric, suggesting it may not drive incremental sales while highlighting the importance of viewability in sales correlation.
In informal polls, media buyers express skepticism about attention metrics' readiness for transaction, reflecting the ongoing debate over the comparative value of attention versus viewability.
Google's negotiations indicate a contentious relationship with California taxpayers over funding newsrooms, alongside concerns about fair compensation for local media content in search results.
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