This article explores the latest updates and changes in Google and Bing's search engines. Google confirmed that the fluctuations seen prior to its core update were not related to the update itself. New testing includes expanding AI features and improving health-related AI Overviews. John Mueller of Google encourages SEOs to prioritize significant metrics over minor SEO concerns. Meanwhile, Bing introduces new shopping functionalities, including 'buy now' buttons. Various tools, features, and updates are reshaping the landscape of search engine optimization and advertising.
Google confirmed that the volatility we saw prior to the core update was unrelated to this latest core update.
Google's John Mueller said SEOs should stop over-focusing on tiny SEO metrics.
Google is testing AI Search features beyond the new AI Mode and is improving health AI Overviews.
Bing search has buy now buttons for shopping results, instantly adding the item to the retailer's cart.
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