The article discusses the impact of Google's March 2025 core update, which has caused notable fluctuations in search rankings. Despite the lack of specific timelines for when individual sites may improve, Google is committed to continuous adjustments throughout the year. Additionally, Google has expanded its AI Mode to more users, though initial expansions faced some bugs. Other updates include enhancements to Google Business Profiles and various features aimed at improving user experience across their platforms. The overall landscape of Google Ads and Bing Ads is also evolving with new features and adjustments.
Google's March 2025 core update has introduced significant volatility in search rankings, with ongoing adjustments expected throughout the year for improved site visibility.
The expansion of Google AI Mode reflects a greater commitment to integrating artificial intelligence into search features, although it experienced some initial rollout issues.
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