In its latest antitrust trial, the US government argues that Google’s control over online advertising technology unfairly locks publishers into its ecosystem, limiting competition.
The plaintiffs in the case assert that Google's suite of ad products creates a monopolistic environment where publishers find it nearly impossible to utilize alternative ad technologies.
As tech giants face increasing scrutiny, this case underscores the growing concerns over monopolistic practices in digital advertising and the impact on content publishers.
With an earlier ruling labeling Google as an illegal monopoly in search, the current proceedings further examine the tech giant's expansive influence over online advertising.
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