"The integration between Unity and Index Exchange allows for the first-time use of Unity's in-game audience data for ad targeting outside its platform, expanding reach across CTV, mobile, and web."
"Marketers are finally sold on the idea that gaming audiences aren't a monolith, with excitement about reaching diverse demographics beyond just young, tech-savvy men."
"The rise in popularity of omnichannel curated deals has led SSPs to curate more inventory across different publisher types, reflecting a significant trend in marketing strategies."
"Unity's behavioral data can enhance Index's curated deals, providing insights that are not available elsewhere, thus creating more effective advertising opportunities."
Unity and Index Exchange have announced an integration that allows advertisers to target gaming audiences across CTV, mobile, and web platforms. This marks the first time Unity's audience data will be utilized for ad targeting outside its platform. The integration reflects a shift in marketing strategies, recognizing the diversity of gaming audiences and the rise of omnichannel curated deals. Marketers are increasingly interested in reaching various demographics within gaming, and Unity aims to leverage its behavioral data to enhance Index's curated deals.
Read at AdExchanger
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