Unilever is integrating AI technology into its product marketing, significantly enhancing efficiency and reducing costs. At Nvidia's GTC Summit, Esi Eggleston Bracey highlighted the company's use of NVIDIA Omniverse tech, enabling the creation of digital twins of products. This innovation has slashed content creation costs by 87% for TRESemme in Thailand while allowing for a faster turnaround and increased purchase intent. Unilever plans to expand its AI applications beyond beauty and wellbeing, aiming for growth across its key brands as part of its 2030 Growth Action Plan.
So far, Unilever has reduced content creation costs for TRESemme Thailand by 87%, while generating content twice as fast and increasing purchase intent by 5%.
We've transformed what was once a complex, slow process into a marketing system that frees up our teams to focus on what they do best-think bigger, be creative, push boundaries, and create magic for our brands.
Beauty and wellbeing was the first of the company's business groups to pilot the technology. Unilever said it has driven up to 55% savings and 65% faster turnaround on content.
Unilever said it is using more than 500 AI applications across the business, which is part of its Growth Action Plan 2030, designed to drive growth across its "superior brands" like Dove, Vaseline, Axe, and Hellmann's.
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