The buyer's journey is the process of a potential customer going from identifying a need to completing a purchase, involving distinct stages of mindset and decision-making.
An effective way to utilize sales software like a CRM system is to map out the buyer journey to create personalized content and triggers for appropriate engagement.
The three stages of the buyer's journey are awareness, consideration, and decision, with each stage reflecting the buyer's mindset in their purchasing process.
In the awareness stage, a buyer realizes their problem and starts to consider how it affects them, leading them to seek potential solutions.
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