Ulta Beauty has appointed Kelly Mahoney as its new chief marketing officer, bringing nearly ten years of experience within the company to her new role. Previously serving as the senior vice president of customer and growth marketing, Mahoney played a crucial role in expanding Ulta's loyalty program to 44 million members and led the company's first Super Bowl activation. As CMO, she is tasked with enhancing brand loyalty and executing various marketing strategies, working alongside newly appointed executives in an evolving leadership team.
In my ten years with Ulta Beauty, I have worked continuously to garner the unparalleled brand loyalty and trust that we've earned with our guests.
As chief marketing officer, I will build on this while deepening our brand purpose of unleashing possibilities in new and meaningful ways.
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