"The Competition and Markets Authority said Google is harming competition in the country by using its dominance in online display advertising to favor its own ad tech services."
"The CMA provisionally found that the vast majority of publishers and advertisers use Google's ad tech services in order to bid for and sell advertising space on websites."
"By preferencing its own services, Google disadvantages competitors and prevents them competing on a level playing field to provide publishers and advertisers with a better, more competitive service that supports growth in their business."
"If the CMA ultimately determines that Google has infringed competition rules, it can fine the company up to 10 percent of its global annual revenue and order legally binding changes to the ad tech business."
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