UK advertisers are expected to spend £10.5bn during this year's festive season, representing a 7.8% increase from last year's total of £9.7bn. The report predicts positive growth across various online media channels, with online display increasing by 15.8%. This year’s projected ad expenditure marks a new record for festive spending, predominantly driven by the surge in digital and out-of-home advertising, reflecting a robust confidence in the market's resilience during the holiday season.
As Apple faces its first fine under the EU’s Digital Markets Act, due to its restrictive practices in the App Store, the penalty is poised to be one of the first enforcements. Reports indicate that the European Commission is drafting the decision, which may impose ongoing penalties until Apple complies with regulations allowing developers to point users to cheaper options outside the App Store, highlighting the growing tension between regulators and major tech companies.
The UK government is set to pilot an experimental generative AI chatbot aimed at assisting businesses in navigating the resources available on GOV.UK. Following successful preliminary trials indicating a satisfaction rate above 66%, the government plans to scale the test to engage 15,000 business users. This initiative aims to streamline the access to essential information, showcasing a commitment to harnessing technology to enhance public service delivery and business support.
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