Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final
Briefly

from Exchangewire8 months ago
The Competition and Markets Authority (CMA) is investigating Microsoft's deal with Inflection, founded by Mustafa Suleyman post-Google. The startup's acquisition avoidance led to a CMA investigation.
Exchangewirehttps://www.exchangewire.com/blog/2024/07/17/two-in-three-media-buyers-cite-measurement-issues-uk-watchdog-to-investigate-microsoft-bbc-itv-get-24-2-million-streams-in-euro-final/
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#media-buying #measurement-issues #investigation #microsoft #cma
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