Advertisers often talk about supporting Black- and minority-owned media companies.It's Mark Prince's job to help them turn those pledges into action.Prince joined Dentsu Media in May 2021 as SVP and head of economic empowerment, which is a new role for the agency.He and his team create DEI investment benchmarks for clients and encourage brands to rethink the way they evaluate media partners.
#advertising #young-people #consistency #asian-american #weeks-episode #programmatic #black-history-month
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