Audioboom is improving its advertising capabilities by integrating Sounder's contextual targeting and brand suitability tools into its podcast marketplace. This partnership advances Audioboom's ability to place ads effectively, ensuring relevance and brand safety, which ultimately enhances monetization for content creators. CEO Stuart Last emphasized that this technological upgrade strengthens their market position and provides advertisers with a more intelligent, data-driven ad experience. The collaboration reflects a commitment to advancing podcast advertising technology and supporting the growth of creators and advertisers.
Implementing Triton Digital's Sounder solution marks another transformative moment in our partnership... This integration not only strengthens our position as a leader in podcast monetization...
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