TripleLift has joined Amazon Ads' beta for the Dynamic Traffic Engine, a tool designed to optimize traffic allocation for better advertising campaign outcomes. This innovation addresses the growing complexity in programmatic advertising, with increasing traffic supply outpacing planned demand. By utilizing insights from Amazon on advertiser demand, TripleLift can enhance its decision-making process regarding which ad impressions to consider valuable. This new method is set to reduce inefficiencies associated with traditional guessing models and is a significant advancement in supply path optimization.
traffic shaping and optimisation is a critical topic in the programmatic space today and is a key component in supply path optimisation efforts.
Every time TripleLift receives an impression opportunity from a publisher we have to calculate whether it is of sufficient value to the DSP before we forward it on.
Instead of TripleLift trying to 'guess' what traffic to pass with complex models, Amazon Ads has pioneered an innovative solution.
The volume of programmatically transactable supply continues to grow each year, increasing 2.3 times between 2020 and 2023.
#programmatic-advertising #dynamic-traffic-engine #traffic-optimization #supply-path-optimization #amazon-ads
Collection
[
|
...
]