The Trade Desk reported a 22% year-over-year revenue increase in Q4, totaling $741 million, but fell short of its internal expectations of $756 million. This marked the first miss in eight years for the ad-tech firm, attributed to execution missteps. CEO Jeff Green identified organizational reorganization as a response to this setback, particularly emphasizing the need to streamline operations for AI-driven Kokai's transition. The company aims to migrate all clients from the legacy platform to Kokai by the end of 2025, with some concerns over the speed of this rollout impacting overall performance.
The Trade Desk's Q4 revenue rose 22% year over year to $741 million, marking its first time missing internal revenue targets in eight years.
Despite revenue growth, the firm faced challenges due to execution missteps and a slow rollout of their AI-driven platform Kokai.
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