With Sincera's acquisition, The Trade Desk aims to enhance programmatic advertising performance by leveraging objective data insights, which will be vital for marketers in a complex media landscape.
'Sincera has done an amazing job of serving this expanding ecosystem with the right data that can improve performance for all participants in the ad tech supply chain,' said The Trade Desk's Green.
The acquisition underlines the demand for transparent and quality signals in advertising, as marketers continue to navigate increasing data sources and combat challenges like programmatic waste.
Sincera's objective data insights will bolster The Trade Desk's offerings, distinguishing it from competitors by focusing on a clearer view into performance amid a fragmented media environment.
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