As Roblox elevates its marketing approach towards brands, many platform creators regard brand deals as insignificant compared to income from direct sales. In Q4 2024, Roblox disbursed over $280 million to developers, most of whom earn substantial six or seven figures from crafting online experiences and avatar items. Although companies contract creators for branding, the payouts from these deals are generally lower than those from their own sales, prompting creators like Supernob123 to prioritize direct player engagement instead.
Roblox creators primarily profit from direct player sales rather than brand deals, making brand collaborations less appealing for significant revenue generation.
Despite brands contracting creators, the payouts for brand deals are typically far lower than the earnings from direct avatar item sales.
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