Ad tech fees are perceived as excessively high. Sovrn's flat CPM pricing model aims to alleviate these costs for smaller publishers who are tired of revenue sharing.
Sovrn's self-serve software offering, Ad Management, enables publishers to directly utilize header bidding optimization tools at a flat rate, eliminating additional revenue shares.
The reality for publishers is stark; they typically receive only 36 cents for every dollar spent via DSPs. Sovrn’s model seeks to remedy this.
With the SaaS model, publishers avoid the revenue cuts to intermediaries, allowing for clearer costs tied directly to impressions.
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