To Reach Latino Consumers, Think Culture and Context | AdExchanger
Briefly

"Today's column is written by Maria Teresa Hernandez, VP of brand partnerships at Mirriad  On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.More than two years after social justice calls put pressure on Madison Avenue to allocate larger budgets toward diverse media, Latino consumers are more empowered to hold their favorite brands accountable.
Read at AdExchanger
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