To Make Auctions Greener, Publishers Need More Data - And A Guarantee They Won't Go Broke In The Process | AdExchanger
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from AdExchanger10 months ago
With access to log-level data, publishers can make smarter decisions that lead to better outcomes for advertisers, improving viewability and sustainability.
AdExchangerhttps://www.adexchanger.com/sustainability/to-make-auctions-greener-publishers-need-more-data-and-a-guarantee-they-wont-go-broke-in-the-process/
Publishers can cut down on carbon and grow their business by analyzing internal data holistically, creating a foundation for smarter decisions - Stephanie Layser, AWS.
AdExchangerhttps://www.adexchanger.com/sustainability/to-make-auctions-greener-publishers-need-more-data-and-a-guarantee-they-wont-go-broke-in-the-process/
It's possible to reduce bid volume without financial losses; publishers need to understand the impact of changes on revenue to embrace sustainability measures.
AdExchangerhttps://www.adexchanger.com/sustainability/to-make-auctions-greener-publishers-need-more-data-and-a-guarantee-they-wont-go-broke-in-the-process/
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#data-analysis #revenue-impact #sustainability #publisher-needs
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