We are missing so much data in the ecosystem. Data is king - Bridget Williams, Hearst Newspapers.
With access to log-level data, publishers can make smarter decisions that lead to better outcomes for advertisers, improving viewability and sustainability.
Publishers can cut down on carbon and grow their business by analyzing internal data holistically, creating a foundation for smarter decisions - Stephanie Layser, AWS.
It's possible to reduce bid volume without financial losses; publishers need to understand the impact of changes on revenue to embrace sustainability measures.
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