TikTok is discontinuing its standalone creator marketplace to introduce a more integrated platform called TikTok One, aimed at enhancing collaboration between brands and creators. The shutdown will be fully effective by April 1, redirecting users to TikTok One, which will offer tools for trend research, collaboration, and creative inspiration. New AI features will include the Symphony Assistant, enabling marketers to streamline content creation, summarize trends, and develop TikTok-native scripts, while also enhancing video production with various multimedia options. Existing features like the Video Generator tool will be discontinued.
TikTok is preparing to sunset its creator marketplace in favor of a new, more expanded experience called TikTok One, aimed at enhancing brand-creator collaborations.
The new TikTok One platform will provide tools for video creators to research trends, connect with experts, and find inspiration for ad campaigns.
AI features like the Symphony Assistant will assist marketers in summarizing trends, generating scripts, and even creating videos using AI inputs.
As part of the transition, TikTok is closing the Video Generator tool and focusing on more integrated solutions within the Symphony Creative Studio.
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