During the Interactive Advertising Bureau's NewFronts, TikTok reaffirmed its commitment to the U.S. market despite regulatory fears and a possible ban. Vice President Khartoon Weiss emphasized the platform's confidence, projecting an ad revenue increase of 24.5% to $32.4 billion by 2025, provided it remains operational. The platform aims to assuage advertiser concerns amidst significant data privacy scrutiny, promoting its ongoing investments in brand safety and content moderation to foster a trustworthy environment.
"I want to say this very clearly, and I want to say this from my heart: TikTok is here. We are here," said Vice President of Global Business Solutions Khartoon Weiss.
"If there's one thing I want you to take away, it is that we are absolutely confident in our platform and confident in the future of this platform, so we're going to continue to invest in it," added Weiss.
TikTok's ad revenue will rise 24.5% year over year to $32.4 billion in 2025, assuming the service doesn't go dark in the U.S.
Loftus championed TikTok's brand suitability and content moderation initiatives amid a war on 'bad actors,' emphasizing the company's commitment to safety and trust.
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