Despite uncertainties about its future, TikTok has introduced Automotive Ads, a performance ad solution targeting high-intent automotive buyers. This initiative allows brands to implement comprehensive campaigns at various operational levels, from national to local. Success metrics show a notable decrease in cost per acquisition and significant increases in click-through and engagement rates for test group brands. Two formats, Video + Product Card and Multi-Link Carousel Card, allow advertisers to customize their offerings. Additionally, dealerships and manufacturers can streamline their ad efforts, driving leads efficiently through TikTok's tailored audience targeting.
"With TikTok's new Automotive Ads, dealers and manufacturers have the ability to launch full-tier campaigns that connect national, regional, and local strategies on TikTok."
"Our collaboration with Starcom, Uncovered, and TikTok in launching Automotive Ads has been highly successful, and meant TikTok was the leading platform in optimizing cost per engaged session."
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