TikTok is shutting down its Creator Marketplace on March 1, transitioning to the new TikTok One platform, which features advanced generative AI tools for advertisers. The Marketplace has struggled, with creators often feeling underpaid and exploited by brand rates. TikTok One, launched last May, aims to consolidate resources for ad campaigns and creators, but it introduces new competitive challenges, particularly with AI-generated content. Users must migrate their data ahead of the shutdown as TikTok shifts focus toward a more integrated creative advertising experience.
TikTok is officially shuttering its Creator Marketplace on March 1 in favor of its AI-packed TikTok One platform.
The new platform could create even more challenges since creators might be competing with AI-generated avatars in the already competitive landscape.
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