Meta's Threads is testing a new feature that enables users to add interests to their profiles, aiming to improve interaction and conversation discovery on the platform. This feature not only showcases the topics users are likely to post about but also links them to ongoing discussions, making it easier for users to engage across specific interests like technology and sports. Coupled with the custom feeds feature, Threads positions itself as a competitive alternative to X and Bluesky, particularly appealing to new users seeking community connection.
Meta's new feature for Threads allows users to add interests to their profiles, enhancing discovery of conversations and increasing engagement on the platform.
The interests feature directs users to ongoing discussions, making Threads more appealing to newcomers while promoting personalized interactions and connections.
Custom feeds and an interests feature are part of Threads' strategy to compete with rivals like X and Bluesky by enhancing user engagement and personalization.
Meta is testing these features for mobile users, aiming to facilitate quick connections among users discussing shared topics like technology and sports.
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