Meta is enhancing its social network Threads, which boasts over 320 million monthly active users, with various new features aimed at improving user engagement and personalization. Among these upgrades are the ability for users to add topics of interest to their profiles, allowing for better content discovery, and prompts for trending topics when composing posts. Additionally, users can manage interaction controls to limit replies, making the platform more user-focused at a time of increasing competition from other social networks like Bluesky.
Meta's social network Threads, an X competitor with over 320 million monthly active users, is rolling out features to keep the app relevant and engaging.
The new features, including personalized political content and topic tagging, aim to enhance user connectivity and engagement within the growing competitive landscape of social networks.
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