The Trade Desk's acquisition of Sincera marks a strategic shift, allowing the company to enhance its data capabilities and offer improved insights to advertisers.
'With the acquisition of Sincera, we will bring the value to life in a way that will improve programmatic performance and significantly improve the quality of data signals that advertisers get from publishers.' - Jeff Green
Traditionally, targeting has been the domain of demand-side platforms like The Trade Desk. However, as other ad tech players refine their ability to replicate DSP-level targeting, the dynamics are shifting.
Sincera could help counteract the risks posed to The Trade Desk's profit margins, which rely heavily on selling audience data to advertisers.
Collection
[
|
...
]