The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media | AdExchanger
Briefly

from AdExchanger8 months ago
TTD integrates with CVS for CMX, highlighting the challenge of traditional audience segment usage. Retail media faces reminiscent partnerships like the previous Walmart Exchange, now Walmart Connect (WMX).
AdExchangerhttps://www.adexchanger.com/commerce/the-trade-desk-adds-cvs-retail-data-and-relishes-the-small-wins-in-retail-media/
Incrementality in retail media refers to measuring advertising's actual impact on business success, encouraging a focus on various types of gains beyond traditional metrics.
AdExchangerhttps://www.adexchanger.com/commerce/the-trade-desk-adds-cvs-retail-data-and-relishes-the-small-wins-in-retail-media/
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#retail-media #partnerships #incrementality-measurement
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