"Between October 2024 and October 2025, fewer than a dozen top AI companies poured more than $300 million into advertising in a race to stand out, according to the ad-tracking firm MediaRadar. Salesforce has committed nearly $77 million to marketing Agentforce. Microsoft spent at least $59 million on Copilot. Google spent nearly $17 million on Gemini. And while Anthropic spent $14.8 million marketing Claude, OpenAI spent nearly double that on ChatGPT: $30 million."
"Most of that spending still lives online, but some of this fall's most visible moves have been out of home-like billboards, subway takeovers, and airport screens. While those placements still account for a small share of total ad spend, they offer a revealing window into how AI startups and giants alike are trying to define themselves amid the clutter. In October alone, OpenAI spent $2.2 million on outdoor ads to promote ChatGPT, up from $870,000 in September, according to MediaRadar."
AI firms invested over $300 million in advertising between October 2024 and October 2025, with Salesforce spending nearly $77 million on Agentforce, Microsoft at least $59 million on Copilot, Google nearly $17 million on Gemini, Anthropic $14.8 million on Claude, and OpenAI $30 million on ChatGPT. Spending remains concentrated online, but visible out-of-home placements like billboards, subway takeovers, and airport screens have increased. Companies staged real-world activations—IBM’s Watsonx at Madison Square Park, Google’s Gemini Sphere takeover at the F1 Grand Prix, and startups hosting pop-up events—to build trust and define brands amid market clutter.
Read at Inc
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