The launch of the new Retail Media Hub, in partnership with Nexta.io, is designed to provide insights, features, and research on the evolving landscape of retail media which has emerged as a pivotal force in ad tech.
Industry experts are actively discussing the future of retail media, considering how it integrates with precision targeting and the battle between instream and outstream video formats, highlighting their respective advantages and challenges.
In our latest Deep Dive with Quantcast, we explore the implications of cookieless measurement on the advertising industry, discussing how it will define strategies in a cookieless future and the adaptability brands will need to embrace.
Charlotte Cook-Anderson and Àlvaro Mayol Garrido provided valuable insights into the contrasting approaches of instream versus outstream video advertising, underscoring the need for advertisers to be strategic in their targeting efforts.
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