Viant's acquisition of IRIS.TV marks a significant move in ad tech M&A, showcasing the growing integration and collaboration within the industry to enhance targeted advertising.
Apple’s violation of the EC's Digital Markets Act highlights the tension between tech giants and regulatory bodies, indicating a shift in how these companies operate within the EU.
Meta's €800m fine for antitrust issues underscores the ongoing scrutiny on big tech companies, emphasizing the changing landscape of advertising and competition in digital media.
The discussion around programmatic DOOH with JCDecaux reveals its potential benefits and challenges, suggesting brands like Mars and Lucozade are increasingly recognizing its impact on advertising strategies.
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