This week in media, marketing, and ad tech saw notable acquisitions, including Interpublic Group's sale of R/GA to Truelink Capital and T-Mobile's acquisition of Blis. Meanwhile, publishers grappled with decreasing traffic amidst the rising influence of AI technologies. TikTok, Reddit, and Imgur are under investigation for underage data compliance, highlighting increased regulatory focus on child privacy. Meanwhile, Meta faced legal challenges in multiple European countries regarding its ad targeting practices, emphasizing ongoing scrutiny in the tech industry around privacy and regulatory compliance.
Acquisitions in ad tech accelerated this week, with Interpublic Group selling R/GA to Truelink Capital and Viant Technology acquiring Lockr, showing an evolving landscape.
This week's news highlighted the challenges publishers face against AI, as data from TollBit unveiled their shrinking traffic, raising alarms over their future viability.
T-Mobile's planned acquisition of Blis and the completion of its Vistar Media buy highlight ongoing consolidation in the ad tech industry, marking significant strategic moves.
With TikTok, Reddit, and Imgur facing scrutiny over underage data practices, the growing concern over children's online safety is entering a new level of regulatory attention.
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