The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
Briefly

from Digiday3 months ago
Samba TV's acquisition of Semasio signals a possible resurgence in ad tech mergers and acquisitions, reflecting mounting interest and potential activity in the sector.
Digidayhttps://digiday.com/marketing/the-number-of-ad-tech-mergers-and-acquisitions-is-developing-from-a-trickle-to-a-steady-flow/
LUMA Partners highlights a 13% growth in Q3 2024 ad tech M&A activity, with deals over $100 million increasing by 26% quarter over quarter, indicating a consolidative trend.
Digidayhttps://digiday.com/marketing/the-number-of-ad-tech-mergers-and-acquisitions-is-developing-from-a-trickle-to-a-steady-flow/
According to Terence Kawaja, while the market isn't booming, it's showing revival compared to 2023, with new deals focusing primarily on rationalization and consolidation.
Digidayhttps://digiday.com/marketing/the-number-of-ad-tech-mergers-and-acquisitions-is-developing-from-a-trickle-to-a-steady-flow/
Ongoing shifts like cookie policy changes and antitrust issues are likely to significantly influence future dealmaking dynamics in the ad tech landscape.
Digidayhttps://digiday.com/marketing/the-number-of-ad-tech-mergers-and-acquisitions-is-developing-from-a-trickle-to-a-steady-flow/
Read at Digiday
#mergers-and-acquisitions #ad-tech #samba-tv #digital-advertising #market-trends
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