The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchanger
Briefly

Shares of WPP fell as a result of losses in the health care and retail verticals, contrasting with Publicis' 20% price increase. Other holding companies are also impacted by a retail account dropoff.
Ad tech industry encounters AI-generated obituaries attaching real names to inaccurate details, attributed to 'bad faith publishers' without proper oversight.
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