Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Has Lifetime Value Timed Out? here.It was the best of LTV, it was the worst of LTV.Seufert calls LTV "an anachronism on mobile."Rather than thinking about monetization on the basis of some abstract "lifetime," Seufert argues that it's time to "approach growth from the opposite perspective," as in focusing on the optimal way to structure cash flows to support business growth.
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