The integration of in-game ads into custom game engines has been limited, but recent developments, including Gadsme's SDK, are advancing the capabilities and support for publishers.
Gadsme's new SDK exemplifies a significant evolution in in-game advertising, enabling integration for various non-Unity game engines, thus expanding ad opportunities in a wider array of games.
In-game ad platforms are increasingly offering developer tools that enhance the integration of ads, allowing them to blend seamlessly into the game's environment and respond to dynamic game elements.
Prior to recent advancements, most in-game ad integrations were restricted mainly to Unity, as AAA games typically utilize custom engines that presented technical challenges for integration.
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