The hidden reasons your CDP project is failing | MarTech
Briefly

If you aim at nothing, you hit it every time. It's essential to have clear goals for any new venture, but commitment to not diverge from those goals is crucial.
A new technology can be used to sneak in revolutionary change; however, if not aligned with the overall strategy, this approach can lead to disastrous results.
He who’s convinced against his will is of the same opinion still. Genuine buy-in from key stakeholders is necessary to avoid future resistance.
Even if everyone agrees on adopting new technology, misalignment in its purpose or usage across departments can lead to failure.
Read at MarTech
[
|
]