The FTC Targets Another Location Targeter; Publishers Snap To It | AdExchanger
Briefly

InMarket settled with the FTC, agreeing to stop selling precise location data, highlighting sensitive location audience segments like 'Christian church goers' and 'wealthy and not healthy.'
Publishers face challenges with Snap as revenue breakdown by geography ends, Comscore integration is removed, and focus shifts from distribution to creator content.
Read at AdExchanger
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