Allison Collins and Jessica Ramírez, seasoned professionals in the fashion ecosystem, have launched a consultancy called The Consumer Collective. With backgrounds in journalism and retail analytics, they aim to bridge the gap between technology firms and consumer brands. Collins brings her insights from the beauty sector, developing a keen instinct for product viability, while Ramírez offers expertise in e-commerce and consumer insights. Their goal is to create successful connections and communication lines between brands, investors, and retail tech companies, enhancing overall market effectiveness.
Being someone who watched everything that was happening so closely in the consumer space for 15-ish years, I started to develop a real, educated gut instinct for what's going to work and what's not going to work...
I would see brands launch or I would interact with product and be like, this one is going to be good and I can feel in my core...
The idea is to bring all that gut instinct to bear while helping brands, investors and retail tech companies sync up.
There was a gap between what these really smart tech people were offering and how they spoke about it and what retailers and brands needed.
Collection
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