The cases for and against The Trade Desk's Top 100 List
Briefly

from Digiday8 months ago
The Trade Desk is flexing its muscles, capitalizing on its clout in online advertising, making publishers feel the heat over its control of ad dollars.
Digidayhttps://digiday.com/marketing/the-cases-for-and-against-trade-desks-top-100-list/
The Trade Desk's strategic decisions, including the controversial list of top sites it buys from, aim to benefit its advertisers, forcing publishers to decide on collaboration or independence.
Digidayhttps://digiday.com/marketing/the-cases-for-and-against-trade-desks-top-100-list/
Read at Digiday
#the-trade-desk #ad-tech-industry #publisher-relations #online-advertising #programmatic-demand
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