The Case For Turning Google's Network Biz Into A Nonprofit | AdExchanger
Briefly

"Ad tech has become a giant fee extraction machine, and the solution may not lie in breaking up Google but in transforming its ad tech operations into a nonprofit model that operates transparently and efficiently."
"Kramer suggests that if the DOJ prevails, Google should transform its ad tech stack into a public interest corporation, eliminating hidden fees and incentivizing transparency over profit maximization."
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