""For viewers, this creates a much more engaging experience - and for advertisers, it's a measurable, scalable solution that generates real results across the funnel," says Kelly MacLean, VP of engineering, science and product at Amazon Ads."
"Samsung advertisers tapping Amazon's interactive ad tech will also be able to measure results using Amazon's shopping, streaming and browsing data within Amazon Marketing Cloud."
"The top sponsored link goes to what appears to be a Claude Code Docs page. Anyone who signs in or installs the fake Claude feature potentially hands over the keys to their account."
"Thirty-nine percent of young people now get their news primarily from social media, with roughly a quarter still going to news websites."
Amazon's interactive video ad technology will be integrated into Samsung TV Plus, allowing viewers to see 'add to cart' buttons for Amazon products. Brands without listings can still engage users with calls to action. This integration aims to create a more engaging experience for viewers and provide measurable results for advertisers through Amazon's data. Additionally, ad fraud targeting agency ad buyers is on the rise, with scams involving fake login pages. Younger audiences increasingly rely on social media for news, with 39% primarily using these platforms.
Read at AdExchanger
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