In the midst of its ongoing antitrust legal battle with the U.S. Department of Justice, Google has introduced an experimental 'AI Mode' for search, enhancing user interaction with follow-up questions via its Gemini 2.0 model. This new feature incorporates real-time data and multimodal answers. Simultaneously, the DOJ seeks significant changes in Google's business practices, such as divesting its Chrome browser. AI-driven competitors are already impacting search clickthrough rates negatively for traditional publishers, while platforms like Brave are seeing growth in their search volumes.
Google’s introduction of an experimental 'AI Mode' for search aims to enhance user engagement with follow-up questions, leveraging its Gemini 2.0 model and knowledge graph.
As Google navigates a significant antitrust lawsuit, it is simultaneously advancing its AI capabilities in search to combat emerging competition from AI-driven platforms like Perplexity and ChatGPT.
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