The App Store Homepage, Brought To You By Ads; NBCU Gets Defensive | AdExchanger
Briefly

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up The New Apple here.The "Today" section is a sweet chunk of new inventory, a bit like YouTube's homepage takeover.It's significant because it's the first-ever paid Apple App Store homepage placement.Previously, developers could only rank by category, buy search ads or hope to appear on a curated list selected by the App Store's editorial staff.
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