Google's monopolies in each of these separate markets was no accident but rather the result of a campaign to condition, control, and tax digital advertising transactions over 15 years. This campaign was exclusionary, anticompetitive, and mutually reinforcing, and it has solidified its dominance over rivals and smaller players alike, creating an imbalanced playing field in which the wealth continues to concentrate in Google's favor.
The outcome of this trial may not only alter Google’s business model but also set precedence for how other tech giants operate within the advertising space. Any ruling against Google could lead to significant restructuring of their ad tech practices, affecting ad pricing and market strategies, and subsequently reshaping the broader digital advertising ecosystem.
Collection
[
|
...
]