"If we're going to do a partnership with Almond Breeze, we'll just tell people it's really good."
""the idea of culture losing its grip on what's real, and fitness as one of the last places of truth.""
""You can fake looking fit but not being fit. You can do a lot in photos, but you won't feel better.""
A marketing trend shows brands ridiculing AI-generated commercials rather than using AI to produce ads. Almond Breeze used the Jonas Brothers to lampoon cheesy, sloppy AI concepts and promoted a simple, human-forward tagline about product quality. Equinox juxtaposed shocking AI-generated imagery, including a three-breasted woman and a Pope deepfake, with real fitness photos and the line "Question everything but yourself" to underline verifiable physical results. Creators argue culture is losing touch with reality and that fitness cannot be truly faked in experience. Earlier examples include Polaroid and Heineken billboard campaigns and apparel brands resisting AI-generated models.
Read at Inc
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