Temu and Shein, two major online retailers advertising aggressively on U.S. social media, are now drastically slashing their digital advertising budgets. This shift comes as a direct response to new tariffs that U.S. President Donald Trump has imposed, which will affect the pricing of goods shipped from China. Both companies are raising product prices and reducing spending on key platforms like Facebook, Instagram, and YouTube, with ad expenditures decreasing by an average of 31% for Temu and 19% for Shein in just a few weeks. This move represents a significant change in strategy for the companies.
Temu's daily average U.S. ad spend on platforms like Facebook and Instagram dropped by 31%, as their advertising strategy shifts in response to new tariff regulations.
Both Temu and Shein are drastically cutting their digital ad spending in the U.S., responding to recent executive orders that will affect their pricing models and profitability.
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